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With access to this information, Google (or a hacker, for that matter) can compile quite a bit of information about you.Ī VPN will mask your real IP address by directing all traffic from your device to its servers, which acts a buffer between you and the internet. This address is an identifiable marker used by the internet to transfer data to and from your personal devices. Privacy comes in the form of hiding your IP address, which is the equivalent of your mailing address. VPNs, or Virtual Private Networks, protect your data by rerouting all traffic through a secure, usually encrytped server. To piggyback off the last step, another way to automatically change your DNS service and to protect your data while in transit is to use a VPN. However, security-conscious individuals have created an app to correct this problem.
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On Android 8.0 Oreo and older - versions that over 90% of Android phones are currently running - there's no option to change the DNS when on cellular, and only limited options when are you using Wi-Fi. The problem here is that, before Android 9 Pie, it wasn't easy to switch DNS servers. The reason Google supplies DNS servers is that they can read the requests made to their servers to create an advertisement profile on you to sell ads. However, Google does the same thing that your ISP does when you use their DNS servers. Many people trust Google over Comcast or Spectrum and therefore, switch their DNS servers to Google. However, there has been a push toward Google's DNS servers since they are typically faster than your ISP. When using your home Wi-Fi, it uses your ISP's DNS. Image by PowerCert Animated Videos/ YouTubeīy default, Android's default DNS is provided by your mobile carrier when you are using cellular data. To opt out, head to your phone's main settings menu and select "Google." From there, choose the "Ads" option and select "Opt out of Ads Personalization" to disable it.ĭNS is like an automatic phone book for your internet traffic. By doing so, you will prevent access to your unique advertising ID to apps and advertisers. Google does provide some control over this data by allowing you to opt out of personalized ads.

Wired has an amazing article which shows how this data can be used by any individual (not just corporations). Using what's known as an advertising ID, Google provides advertisers with potentially-identifiable information about you, such as your location and what apps you are using. But you don't have to helplessly watch as Google collects your data - you can protect yourself with the following tips. Smartphones are chock-full of the type of personal information that can match a prospective customer with a perfectly-targeted ad, so Google uses the data located on your device to learn about who you are and what you enjoy. On the internet there are no such rules for advertisers.Just some of the information Google collects about you for advertisers.
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These rules don’t get rid of all of the annoying ads - you still get full page video ads with sound - but they limit the worst offenders.
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Inappropriate Ads: Advertising that doesn’t follow a strict ethical code are banned.Ad-blockers can’t affect how other apps work and neither can advertisements. This is basically the same rule preventing ad blockers in the first place, but for advertising.

Ads must be in the app that provides them.

Alto’s Adventure can’t show ads on your lock screen, but something like Hi Locker can. Lock Screen Monetization: Apps can’t use the lock screen for ad placement unless it’s a lock screen app.If an app has a button that looks like it does something within the app, but just opens an ad up instead, the Play Store will ban the app. Deceptive Ad Placement: Developers cannot make ads that act as part of the app’s UI.The company bans the following types of ads and behaviors: There is a whole section in the Developer Policy Center specifically for advertising. Google seems to care about the ad experience on Android.
